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Start your own day spa and more: destination spa, medical spa, yoga center, spiritual spa
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Table of Contents
From the Book
Machine derived contents note: Outline
Introduction
Preface
i. Chapter One p.1
i. Simply Spa
ii. A Spa Lifestyle: Back to Basics
ii. A Little Spa History
2. Chapter Two p.9
i Researching the Spa Market
ii Strike while the Iron is Hot
ii Finding your Niche
iii Carving your Niche
Understanding your
clientele
ii Competitors: Rivals or Collaborators?
ii Starting from Scratch
Planning a Spa
iii Get a Good Footing
iii Location, Location, Location
iii Selecting a Theme
iii Spas for Men and Women
iii Marketing Efforts
3. Chapter Three p.21
i Start-Up Funding
ii Winning a Grant to Start your Spa
iii Grant Proposal Elements
ii Debt Financing
iii Your own Resources: Money from Personal
Savings, Family, and Friends
iii Bank Loan
iii Small Business Administration
iii Leasing Companies
4. Chapter Four p.29
i Confessions of an Entrepreneur
ii Why do you want to open a Spa?
Ii Are you an Entrepreneur?
Ii Traits of an Entrepreneur
Ii Pros and Cons of being an Entrepreneur
5. Chapter Five p.36
i Tips for Starting a Spa
ii Technical Tips for Starting a Spa
iii Names That Sell
iii DBA
iii The Business Structures: Proprietorship,
Partnership, Corporation
iii How To Write a Business Plan
iii Why do you need a Business Plan?
iii Business Plan Outline
iii Tips for Writing Business Plans
iii Some Business Laws
iii Insurance Coverage
ii Practical Tips for Starting a Spa
iii Running A Home Spa
Pros and Cons
iii Advantages of Running a Home-Based Spa
iii Insurance, Zoning and Such
iii Build or Buy?
iii Advantages of Building a Business from
Scratch
iii Disadvantages of Building a Business from
Scratch
iii Buying an Existing Business
iii Advantages of Buying an Existing Market
iii Disadvantages of Buying an Existing
Business
iii Negotiating a Lease
iii Checklist for Spa Opening
ii Spiritual Tips for Starting a Spa
iii Believe in Yourself
iii Stoic Resilience to Rejection
iii Trappings of Success
6. Chapter Six p.61
I Spa Management
ii Effective Staffing
iii Seven Reasons why you should select the Right
People
iii The Hiring Process
ii Employees
The Human Capital that can Make or
Break your Spa
iii Training your Employees
iii Benefits of Employee Training and Development
iii Strategies for Weighing Employee Progress
ii Savvy Interviewing
iii Sample Interview Questions
iii Background Checks and References
ii Customer is Key
ii Our Return Policy
We Want You To return
iii Achieving 99% Guest Retention
iii How to Increase Customer Retention
iii Tips to Increase Customer Retention
ii Creating a Happy Office Culture
ii Hiring a Trustworthy Bookkeeper
ii Spa Consultants
iii Tips to Look for in a Consultant
ii Linens n' Things
ii Expansion
7. Chapter Seven p.88
i Using the Net to Catch Fish
ii Cyber Marketing
iii The Fundamental Steps to Creating a
Winning Website
iii 15 Tips for Good Web Writing
iii Search Engine Submission and Optimization
iii Do's and Don't's of Websites
8. Chapter Eight p.98
i Marketing Tips For Under $100
ii Newsletters
ii "We've Missed You" Postcards
ii Press Releases
ii Pro Bono Work
ii Philanthropic Activities
ii Gift Certificates
ii Gift with Purchase (GWP)
ii Gratis
ii Gift Card Strategies
ii Cooperative Advertising
ii Cultivate Referrals
ii Using Yellow Page Ads to Market your Spa Services
ii Subscribe to Spa Magazines
ii Apply for Grants
ii Raffle Prizes
ii Promote your Website Every Day
ii Contact your Local Writers to Promote your Spa in
Local Magazines and Newspapers
ii Flying High
ii Print Ads
ii Building Bridges not Boundaries
ii Business Card
ii Spa Stationery
9. Chapter Nine p.107
i Spa Ambience
ii Spa Cuisine
ii Spa Music
ii Spa Lighting
ii Yes, Spa Sculpture does make a Difference
iii Some Ideas for Spa Sculpture
iii Marble Bird Baths
iii Bird Feeders
iii Carved Animals
iii Sculpture for the Massage Rooms
iii Architectural Ornaments
iii Custom Signage
iii Sculpture Gardens
iii Ponds and Indoor Waterfalls
iii Water Fountains for the Outdoor
Pond/Lake
iii Carved Fireplaces for the Indoors
iii Pool Sculpture
iii Functional Sculpture
10. Chapter Ten p.118
i Sensual Healing
Ii Massage Basics
iii Massage Through The Ages
iii Massage Today
iii Basic Massage Technique
iii Benefits of Massage
iii Massage Surroundings
iii How often should you get a Massage?
iii Should you Eat before a Massage/
iii Should you be Nude for a Massage?
iii What should clients do before a Massage?
iii What Clients should do after a Massage
Treatment
iii When not to get a Massage
ii Aromatherapy
It Makes Scents
iii Sugar n' Spice and Everything Nice
iii Some Essential Oils for You
11. Chapter Eleven p.127
i Exotic Spa Ideas from the Orient
ii Batik Decorations
ii Zen Rock Garden
ii Exotic Paintings and Photographs
ii Bamboo Flooring and Roofing
ii Coconut Ornaments
ii Haiku Meditation Center
ii Clay Pot of Water
ii Facemasks
ii Rice Paper D¿cor
ii Oriental Music
ii Oriental Drinks
12. Chapter Twelve p.133
i Starting a Day Spa
ii Day Spa Basics
ii Know the Marketplace
ii Day Spa Menu
ii Some Day Spa Types
iii Day Spa for Men
iii Teen Spas
iii Mobile Spa
The Day Spa at your Doorstep
iii How do Customers Benefit
from Mobile Spas?
iii Ten Reasons to go "Spaless" with
Mobile Spas
iii Mobile Spa Etiquette
iii Spa Parties
You are Invited
iii Nail and Hair Salons
iii Tanning Salons
13. Chapter Thirteen p.152
i Starting A Destination Spa
ii Steps To Consider When Starting a Destination
Spa
iii Licensing Regulations
iii Health and Safety Regulations
iii Space Planning
iii Spa Layout
iii Establishing Identity
iii Retail Space
iii Quality Hardware
iii D¿cor and Landscaping
14. Chapter Fourteen p.159
i Starting a Medical Spa
ii Medical Spa Basics
ii Steps For Opening A Medical Spa
iii Getting Started
iii Signing Contracts
iii Finding your Niche
iii Selecting a Menu of Services
iii Buying Technology for a Medical Spa
iii Know your Clientele
iii Talk to your Clients
iii Medical Spa Staffing
ii Popular Medical Spa Treatments
iii Botox
iii Celullite Firming
iii Laser Hair Removal
iii Liposuction
iii Oxygen Infusion
15. Chapter Fifteen
p.172
i Starting a Spiritual Spa
ii Eco Holistic Spas
ii Meditation Centers
ii Reiki Healing Centers
ii Spa Retreats
ii Yoga Centers
16. Chapter Sixteen p.181
i Spa Etiquette
Laying down the Rules
ii Attire
ii Cancellations
ii Children
ii Communicating with your Therapist/Healer
ii Gift Certificates
ii Jewelry
ii Product Purchase and Returns
ii Punctuality
ii Referrals
ii Shaving
ii Sound of Silence
ii Tipping
17. Chapter Seventeen p.184
i Current, Future, and Futuristic Spa Trends
ii Current Spa Trends
iii Anti Aging Products and Services
iii Spas for Men
iii Dental Spas
iii Back to the Future
iii The Corporate Connection
iii Mixing Spa Treatments with Office Life
iii Better, Cheaper, Faster
iii From Exclusive to Inclusive
ii Future Spa Trends
iii Kid Spas
iii Spas for the Dying
iii International Spa Tours in Exotic
Destinations
iii Pet Friendly Spas
iii Mobile Humanitarian Spas
iii Spa Treatments on Commercial Airlines
ii Futuristic Spa Trends
iii Drive-Thru Spas
iii Underwater Spas
iii Cyber Spas/e Spas
Bibliography p.190.
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9781599181226
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