One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase --
What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert --
Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka --
Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson --
Nudity and sexual appeals : understanding the arousal process and advertising response / Michael S. LaTour and Tony L. Henthorne --
Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang [and others] --
Sex(haustion) sells : marketing in a saturated mediascape / Collin Gifford Brooke --
Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould.
Advertising and disconnection / Jean Kilbourne --
Adcult and gender / James B. Twitchell --
Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key --
Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern --
Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks --
online and in Internet advertising /
Jacqueline J. Lambiase --
Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert.
