Part I: The executive and decisions. 1. History of the managerial function
2. The modern view of the executive
4. The decision theory approach
5. Analysis of the payoff matrix. Part II: Operations research and decisions. 6. Applied decision theory
8. Quantitative models. Part III: Decision-problem paradigms. 9. Of Marketing
11. Of administration. Part IV: The executive and operations research. 12. Evaluation of the problem
13. Evaluation of operations research methods
14. Implementation and control of operations-research solutions.