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Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can:* define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting* develop a personalized script utilizing all the elements of...
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Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these...
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"If we don't drop our price, we will lose the deal."
That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.
To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company?...
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Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople--the ones who seem invincible when everyone else is struggling--possess more than foundational skills. They are proactive, entrepreneurial, and find solutions for their clients. They highlight their personal value and actively manage their careers. They're hyperfocused on cultivating relationships with customers...
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"A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability; Steer a profitable conversation; Stand out from the competition; Win customers for life! Discover real...
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Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.
How do you stand out from the pack and not just land the account, but win deals at the prices you want?
Lee B. Salz's previous ground-breaking, bestselling book, Sales Differentiation,...
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The 3rd edition of this wildly popular bestseller has the same content as the previous two. The difference is in the sequencing of the Parts and Chapters. The change was made to accommodate how people use the book. We hope works for you.
Research with thousands of salespeople across industries demonstrates:
• Objections that stop almost all sales are common and repetitive.
• Specific Buyer Beliefs, when missing or weak cause these objections.
• There...
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Learn the secret to making the hard sell, easy.
A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And, the harder you try to sell, the greater the resistance.
Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why...
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"Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them."--Provided by publisher.
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Most salespeople work hard to become proficient in reaching the frontline managers in their markets. Cost, service, functionality--they know the value propositions that speak to their most visible customers. But while many of these managers hold the initial decision-making power that can lead to that first sale, even they report to a higher authority who evaluates the manager's decisions from an entirely different perspective. A salesperson who wishes...
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What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative)...
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Most people assume expertise comes from natural talents or many years of experience. Although we know that elite salespeople achieve the highest levels of performance, few understand how and why. Expert Selling: A Blueprint to Accelerate Sales Excellence culls the thinking of expert performers to answer two elusive questions and to help YOU become the best salesperson you can be: What specific knowledge and skills are most important for top performance?...
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Act Like a Sales Pro was a finalist for TOP SALES AND MARKETING BOOK OF 2011 and featured on the cover of Ken Blanchard's Sales and Service Excellence Magazine and her articles have appeared across the globe. Acting is the ultimate form of persuasion. Now you can learn the methods that great actors use to engage and inspire clients and win more sales than you dreamed possible! Act Like a Sales Pro shows you how acting and improv skills can enhance...
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Heart and Sell offers salespeople, entrepreneurs and corporate leaders a system of emotional selling that will revolutionise the sales process. Shari Levitin, who pioneered the Third Level SellingT movement, takes this concept to a whole new level and shows you methods to create an emotional customer experience that creates true urgency, a process to decrease objections and techniques to manage your own emotional state to ensure sustained performance....
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"A how-to guide for salespeople to revitalize their sales strategy and become more effective in building relationships"--
Everyone sells: the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the world "sales" they think of an overly confident extrovert or a pushy, know-it-all huckster. Being a good person and a good salesperson aren't mutually exclusive. Coggins and...
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Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer-and it's one that may surprise you. Typically, the issue lies not with the sales team-but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the...
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"Sales success begins with yourself. You can't sell without listening to your customers--and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. As executives at the Nashville-based Integrity Solutions, Esterday and Roberts have crafted...
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You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client's kid's school fundraisers. But you still aren't closing deals. What gives? Well, you're clearly screwing something up, and it's time you find out what it is.
It's frustrating. Day in and day out, you are putting in the work with twelve-hour days and trips across town to meet clients. You study up on your competitors and rehearse...